Jeanne is leading an economic and rural revival by emphasizing traditional skills, food origins, and strengthening local supply chains. At her family's Imperial Stock Ranch (est. 1871), she and her late husband Dan shifted from selling commodity lamb and wool to retailing ecologically sensitive products. As the founder of Shaniko Wool Company, she has expanded the market for RWS certified American wool by collaborating with ranchers, designers, brands, and U.S. supply partners. Through the Carbon Initiative, she is investing in research to highlight the positive ecosystem impacts of Shaniko Wool Company ranches on the American landscape.
